Insights
Actionable strategy, stories, and tools to help you build a meaningful business on your terms
8 Prompts to Truly Know Your Customer
Unlock real customer stories and insights with this simple, narrative-driven approach for solopreneurs and creative founders.
The Seed Market Strategy: Finding Customers Who Drive Growth
Why do promising startups fail to grow? Learn why having the right solution isn’t enough, and how focusing on seed markets—customers ready to act now instead of ‘someday’—creates sustainable growth. See how Shopify and Stripe broke through early growth barriers.
Winning Pitch Competitions: Success Beyond the Prize
As I gear up to lead a series of workshops to prepare entrepreneurs for an upcoming pitch competition, a critical question keeps bouncing around in
Value Over Volume: The Importance of Delivering Value for Small Business Growth
A poignant critique by Howard Schultz highlighted a significant shift at Starbucks from creating meaningful customer experiences to focusing on transactional efficiency. These reflections underscore
Small Business UX: Elevating Your Business With Insights from the World of Whiskey
I recently found myself caught up in a lively online discussion centered on the usability of whiskey bottles. It began with a prominent whiskey writer,
Market Understanding: Leveraging Market Insights to Transform Your Business
Explore how iterative development can transform small business products and services. Learn actionable strategies to refine offerings through continuous customer feedback and drive your business towards sustainable success.
Business Alignment: Linking Products to Business Success
Explore how iterative development can transform small business products and services. Learn actionable strategies to refine offerings through continuous customer feedback and drive your business towards sustainable success.
Evolving Products: Harnessing Iterative Development for Small Business Success
Explore how iterative development can transform small business products and services. Learn actionable strategies to refine offerings through continuous customer feedback and drive your business towards sustainable success.
Goal-Oriented Problem Solving: Uncovering Your Customer’s Real Needs
Explore how goal-oriented problem solving can transform your small business. Learn to uncover and address not just the functional, but also the emotional and social jobs your customers need your products to do, ensuring solutions that truly resonate and foster loyalty.